Services

Logo design, when coupled with a well-designed stationery collection, gives you a polished, professional look ensuring you always have a competitive advantage. For continued success, consider having a brand guideline developed to ensure a cohesive and professional look on all future materials.


 

Logo Design

Your logo often gives customers and clients their first glimpse into your brand identity. It is extremely important that this first impression is memorable and that a positive connection is made. Is your organization fun? Serious? Innovative? Strong logo design is timeless and should require no explanation. If designed correctly, it has the ability to instantly convey your brand's personality.

As a designer, I pride myself in developing well balanced logos that are the perfect pairing of form and function, and that are rooted in objective thinking and strategy. They should look good, but also need to serve a purpose. This is why I begin all branding projects by researching the industry to understand in what environment your logo is going to live, as well as getting to know my client, what you do and who your target audience is. Once a thorough understanding of your needs is reached, we move into the creative development stage where I typically present 2-3 logo concepts and you have a number of opportunities to provide your own feedback. At the end of development and revision process, you’ll be provided with print and web versions of your logo as well as any color variations or lockups needed to run your business like a pro.

 

Comprehensive Corporate Identity Packages

Many confuse their brand with their logo. Though this misconception is common, a logo is just a small portion of a much larger picture. Your brand is the perceived emotional corporate image as a whole, and is made up of your brand identity — the promise your company makes to its customers — and your brand image — how your customer feels about you.

Your corporate identity — the visual components that form part of the overall brand — include your company’s mission statement, objectives, and corporate soul as expressed through the corporate voice and aesthetic. In other words, it is the logo, colors, typography, tone of voice, personality, products and more, all working together to convey what your company stands for. A powerful brand can resonate and connect with its intended audience and naturally creates loyalty.

Throughout my experience as a designer, I have developed an effective process for developing successful corporate identities that first begins with researching and understanding the story that you want your brand to tell. Once a clear plan of action has been established, I move into the creative development stage, which consists of designing the logo, brand guidelines and stationery collection. Because no two companies are identical, corporate branding packages can be modified based on your company's individual needs.

 

Corporate Brand Guidelines

Chances are you have a basic understanding of the elements that you need to create your brand like the logo, business card, website, etc., but aren’t really sure how it all comes together. This is where corporate brand guidelines come into play! Also referred to as a "brand book", “style guide”, “graphic standards manual” or “brand bible”, it is the comprehensive master document that encompasses and defines all of the different elements within the brand. It acts as your guide when creating new materials, ensuring you remain true to your brand. It contains information about proper and improper logo usage and placement, typography, color palette, stationery, image style and much more. If done correctly, a successful corporate brand guideline will allow any designer to seamlessly develop new, in-brand artwork for your company.

Ideally, your corporate brand guidelines should be developed immediately after the logo has been finalized or when an established business is re-branding to ensure maximum impact and minimal brand confusion. While this is the best case scenario, unfortunately it often takes companies much longer to realize their marketing materials are becoming disjointed with each piece created, often resulting in diluted or non-existent brand recognition. Though common, it is not the end of the world. In fact, a talented designer can come in and create a brand manual at any stage of a company’s life to correct their trajectory moving forward.

 

Looking for something else?

I love to collaborate on many different types of projects and would be happy to hear from you.