We Are Friday Night Football
Animation | Illustration | Typography
Adobe After Effects, Adobe Illustrator
You know their faces. You know their names. But do you know all of the hats they wear? Produced entirely in-house by LCRA Communications, We Are Friday Night Football proves sometimes it really does take a village in a small town, sharing what goes into game day before the football is ever snapped. From the city manager to the pastor to the local dog groomer, no one around here seems to do just one thing.
Friday night football in Mason, Texas isn’t just about the lights. It’s about community.
Details
For this video I combined a bold, collegiate typeface with LCRA’s clean and corporate typeface to create an athletic, spirited feel while maintaining ties to LCRA’s parent brand. Use of the school’s color and customizing the series-unifying Uniquely Texas hashtag with the Mason Punchers logo adds depth and continuity to the graphics as they relate to the footage and subject matter. Pulling inspiration from the lines and hashmarks found on a football field, I used clean, linear animations to enhance the story as we reveal each person’s roles within the community and visually tie the text treatment to the school’s branded clothing,
The Telly Awards
Founded in 1979, each year The Telly Awards “showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.”
Filmed and edited by LCRA Videographer, Deborah Cannon, this video featuring the small town of Mason, Texas and the community that makes it great is a 2019 Bronze Telly Award Winner for social video.
2019 Bronze Telly Award Winner | General – Social Video
Other Telly Award winners include: AOL Studios, BET Networks, Bloomberg, CBS Interactive, Comcast, Conde Nast, DigiDojo, Discovery Communications, ESPN, FleishmanHillard, Fox, HBO, Hearst, HOBO, HuffPost, Indigo Films, IW Group, Microsoft, MLB, NBC, Ogilvy and Mather, Refinery29, SapientNitro, Story House, Team Coco Digital, The Guardian, The History Channel, Time Warner, Tiny Hero, Trailer Park, Viacom, VML, WSJ