Conquering the Colorado
Illustration | Typography
Adobe Illustrator
Undertaken in 2019 and produced entirely in-house by LCRA Communications, Conquering the Colorado follows Ethan West’s 29-day journey down the lower Colorado River as he travels from Telegraph, Texas down to Matagorda Bay. From sunshine to storms, the native Texan experiences it all over the course of the 547.1-mile journey. Whether big or small, Ethan proves it’s all about the adventure and not just the destination when it comes to setting and reaching for your goals.
Details
For this video, I used a combination of two of LCRA’s primary brand typefaces to create a clean and classic look that complements the video footage, allowing the viewer to focus on the story.
The Telly Awards
Founded in 1979, each year The Telly Awards “showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.”
Filmed and edited by LCRA Videographer, Doug Naugle, this video following small-town Texas adventure-seeker Ethan West, as he kayaks alone for 29-days down the lower Colorado River, is a 2020 Silver Telly Award Winner.
2020 Silver Telly Award Winner | General – Social Video
Other Telly Award winners include: AOL Studios, BET Networks, Bloomberg, CBS Interactive, Comcast, Conde Nast, DigiDojo, Discovery Communications, ESPN, FleishmanHillard, Fox, HBO, Hearst, HOBO, HuffPost, Indigo Films, IW Group, Microsoft, MLB, NBC, Ogilvy and Mather, Refinery29, SapientNitro, Story House, Team Coco Digital, The Guardian, The History Channel, Time Warner, Tiny Hero, Trailer Park, Viacom, VML, WSJ