In Our Blood
Typography
Adobe Illustrator
If you ask, he’ll say he hasn’t worked a day since 1974. Produced entirely in-house by LCRA Communications, In Our Blood follows 77-year-old “hobbyist” Allen Watts and his grandkids as they work on their long-established watermelon farm. For five generations, this family works the old fashioned way, gambling each year with their crops in the unpredictable Texas weather, allowing locals and visitors alike to enjoy the fruits of their labor at the Watts Melons stand at the annual Watermelon Thump in Luling.
Details
The few restrained typographic elements I created to support the story visually reflect the casual vibe of Luling’s Watermelon Thump. To complement the subject matter of the video and keep it feeling authentic to the LCRA brand, I combined the usual clean corporate typeface with a bold display font whose weathering is reminiscent of the organic pattern found on watermelon rinds and a letter Q that subtly mimics the look of a watermelon on the vine.
