The Scenic Route
Illustration | Typography
Adobe After Effects, Adobe Illustrator
From San Saba all the way down to Matagorda Bay, The Scenic Route video series – produced entirely in-house by LCRA Communications – follows Lower Colorado River Authority employees as they guide the viewer through their hometown and what it is that makes it unique. From alpacas and ten-gallon hats to BBQ, dance parties and presidents, these small Texas towns have big heart, great people and even better food.
Lockhart
A 2021 Telly Award winner, the Lockhart episode follows LCRA employee and lifelong Lockhart, Texas resident, Mary Beth Nickel, as she shows Kendall Hibdon around town. From custom neon to the state’s best barbecue, this small Texas town is getting ‘hipper’ by the day.
Details
For this series, I used a combination of techniques – layering textures, illustrations and typography – to create an imperfect, lived-in brand that’s as comfortably Texan as a favorite pair of blue jeans to add fun facts and extra tidbits about the featured town. Mixing their usual clean corporate typeface with another more decorative display font, the graphics created for this series reflect the authentic and personable small-town feel that really helps tell the story and share the flavor of some of LCRA’s unique customer cities while still feeling like it’s true to LCRA’s historical parent brand.
More episodes featuring my work
La Grange
Join Kendall and La Grange, Texas native, Kate Holman, as they spend the day pickin’ chicken, hanging with alpacas and learning what it is that makes the little town with big heart so special.
Johnson City
In this episode, Susana Thorne – who grew up in Johnson City, Texas – teaches Kendall how to dress like its most famous (p)resident, a new way to have a beer and if longhorns are dangerous.
The Telly Awards
Founded in 1979, each year The Telly Awards “showcases the best work created within television and across video, for all screens. Receiving over 12,000 entries from all 50 states and 5 continents, Telly Award winners represent work from some of the most respected advertising agencies, television stations, production companies and publishers from around the world.”
Filmed and edited by LCRA Videographer, Deborah Cannon, the Lockhart episode of this video series, following LCRA employee Mary Beth Nickel as she teaches us about the small Texas town she calls home, is a 2021 Bronze Telly Award Winner.
2021 Bronze Telly Award Winner | General – Social Video
Other Telly Award winners include: AOL Studios, BET Networks, Bloomberg, CBS Interactive, Comcast, Conde Nast, DigiDojo, Discovery Communications, ESPN, FleishmanHillard, Fox, HBO, Hearst, HOBO, HuffPost, Indigo Films, IW Group, Microsoft, MLB, NBC, Ogilvy and Mather, Refinery29, SapientNitro, Story House, Team Coco Digital, The Guardian, The History Channel, Time Warner, Tiny Hero, Trailer Park, Viacom, VML, WSJ